Define typography and its importance in design.

Typography refers to the art and technique of arranging text in a way that is visually appealing and functional. This encompasses a variety of elements including font selection, size, spacing, and line length, all of which contribute to how effectively the text communicates the intended message. Proper typography enhances the readability of the text, directs the viewer's attention, and evokes the desired emotional response. In design, typography is crucial because it not only conveys information but also sets the overall aesthetic tone of the piece, whether it be in print or digital media. By utilizing typography effectively, designers can create a cohesive and engaging visual narrative that complements the overall design.