In the context of design, rhythm refers to:

Rhythm in design is primarily associated with the repetition of elements to create a sense of movement and flow within a composition. When designers use repetitive patterns, shapes, colors, or images, they establish a visual beat that guides the viewer’s eye across the design. This repetition helps to create a cohesive look and feel, enhancing the overall aesthetic and allowing for seamless transitions between different areas of the design.

A clear example of rhythm can be seen in a layout where visual elements are strategically placed to appear at regular intervals. This arrangement creates a dynamic experience, as the viewer's eye is naturally drawn from one element to the next, leading to an engaging discovery of the design's overall message. Thus, using rhythm effectively in design can both unify the components and communicate a desired emotional response.

In contrast, discussions about color contrast, visual balance, or spacing focus on different principles of design but do not encapsulate the essence of rhythm as it relates to the repetition of elements to create movement.