What does proofing in design primarily involve?

Proofing in design primarily involves checking over a design for mistakes or obtaining approval from the customer. This process is crucial in ensuring that the final output aligns with the project's objectives, meets quality standards, and satisfies client expectations. During proofing, designers meticulously review elements such as text accuracy, image resolution, layout consistency, and overall design coherence. It's an opportunity to catch any errors before production or publication, which can save time, resources, and ensure client satisfaction with the final product.

In this context, while creating new design elements, collaborating with team members, and choosing color palettes are important parts of the overall design process, they do not directly pertain to the concept of proofing itself. Proofing is specifically about verification and approval, thus highlighting its vital role in the workflow of design projects.