What does the "c" stand for in the Pantone Guide?

In the context of the Pantone Guide, the "c" stands for "Coated." This designation indicates that the colors in the Pantone Matching System (PMS) are formulated specifically for coated paper stock, which has a shiny surface that enhances color vibrancy and depth. Coated stocks are commonly used for high-quality printing applications such as magazines, brochures, and other marketing materials where rich colors are desired.

Understanding this distinction is vital for designers and printers, as it affects the appearance of the final printed product. When using the Pantone Guide, it is essential to select the correct "c" values to ensure the colors reproduce accurately on the intended coated material, helping maintain brand consistency and visual appeal across different print jobs.