What does the term 'Cognitive Load' refer to in design?

Cognitive Load refers specifically to the amount of mental effort required to process information. In design, this concept is crucial because it impacts how effectively users can understand and interact with a visual product. Designers aim to minimize cognitive load by creating intuitive layouts, using clear typography, and providing logical navigation paths. This allows users to focus on the content rather than becoming overwhelmed by complexities within the design itself.

When cognitive load is high, users may struggle to absorb information, leading to frustration and disengagement. Conversely, when cognitive load is managed well, users experience a smoother interaction, improving their overall experience and retention of information. Understanding this principle allows designers to create more effective communication tools that assist users in navigating content easily.