What does the term "tracking" refer to in typography?

Tracking refers to the adjustment of space between individual letters in typography. It involves altering the overall spacing of a group of letters to improve readability or to achieve a specific aesthetic effect. This technique allows designers to manipulate the density and appearance of text, enhancing the visual flow or fitting text within a defined space. Proper tracking can make text look more balanced and ensure that the letters are neither too cramped nor too widely spaced, which is crucial for legibility in various contexts.

Understanding tracking is essential, especially when designing for print or digital media, as it impacts how words and letters are perceived by the reader. Adjusting tracking correctly can help create a cohesive look and feel within a design project, emphasizing the content's tone and intention.