What is the function of promotional materials?

Promotional materials are specifically designed to promote a business, product, or event. Their primary purpose is to communicate messages that attract potential customers or attendees, building awareness and interest. This can include various forms of media, such as brochures, flyers, posters, and online advertisements. By effectively conveying the benefits and features of what is being promoted, these materials help generate engagement, ultimately leading to increased sales or attendance.

The focus of promotional materials is on marketing and outreach, rather than providing aesthetic value, documenting transactions, or serving as purely artistic expressions. While some promotional materials can be visually appealing or convey an artistic flair, their main goal is to drive action and support business objectives.