What is the primary goal of using visual metaphors in communication?

Using visual metaphors in communication primarily serves to clarify the meaning of complex ideas. Visual metaphors allow the audience to grasp abstract or intricate concepts by relating them to familiar images or ideas, making the message more accessible and understandable. This approach enhances comprehension and retention, as it bridges the gap between the familiar and the unfamiliar, enabling the viewer to visualize relationships and ideas that might otherwise be difficult to understand.

The other options do not align with the primary purpose of visual metaphors. For instance, distracting the audience from the main message undermines effective communication and can lead to confusion rather than clarity. Likewise, while visual metaphors can complement written content, they do not serve to replace it; rather, they enhance the written message by adding layers of meaning. Lastly, minimizing visual interest goes against the principle of engaging an audience effectively; visual metaphors are intended to create interest and draw the viewer’s attention while facilitating understanding.