Which design principle focuses on the visual attraction of a project?

The design principle that focuses on the visual attraction of a project is emphasis. This principle is all about creating a focal point in a design, drawing the viewer's attention to the most important elements. By utilizing emphasis, designers can highlight certain areas or features, making them stand out compared to other components of the design. This can be achieved through variations in size, color, shape, or texture, ensuring that the viewer's eye is naturally directed towards the intended focus.

In terms of visual engagement, emphasis plays a crucial role as it determines what should be noticed first, guiding the viewer’s experience and enhancing the overall effectiveness of the design. This makes it a key principle when aiming to create an appealing and impactful composition that successfully communicates its intended message.